Gardening Eden - Gardening in South Africa

Trainer Jo-Anne Hilliar

- 22 and 23 July 2010 at Garden World, Muldersdrift, Johannesburg
- 28 and 29 July 2010 at Robyndale Nature Centre, Kloof, Durban
- 12 and 13 August 2010 at The River Club, Liesbeek Parkway, Observatory, Cape Town

To introduce a positive sense of purpose in the garden that you are aiming to create and an understanding of garden styles to be applied. To teach the basics of scale, assisting with creativity on paper. How to work with plant material in your own garden and combinations thereof, applying design principles learnt. To meet other gardeners and therefore share common problems and ideas and to participate in a two-day programme which is fun, interesting and above all informative and applicable to one's own environment.


	Andrea Wasley		011 672 5813 083 406 0065
	www.hillscapes.co.za

	19 January to November 2010		Ecopark Clubhouse
	Darien or Barbara		+27 (0)82 619 7546
	www.isgd.co.za

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We offer a day-time course and an after-hours course, presented by a Landscape Architect with a Masters Degree. Full-time Course: Run in a friendly and informal manner, three full mornings a week, Monday, Tuesday and Wednesday, 9:00am till 12:30 midday during government school terms (10,5 hours per week). After-hours Course: Every Tuesday evening from 6pm to 9pm and also the 2nd Saturday of each month during government school terms.

Full-time Course: Based in Eco Park, a delightful conference facility between Pretoria and Centurion, The Irene School of Garden Design offers a comprehensive and enjoyable course in Professional Garden Design in South Africa. This unique course teaches the design process and principles of garden design, as well as plant identification and design.

Garden Design is a multi-disciplinary profession, a combination of science and art, and also requires understanding of good business practice. The highly practical course combines all of this. All students will have an opportunity to be involved in building a show garden once a year.

Home Expo 2010

The Home Expo will be held at Emperors Palace, Centre Court from 29th April to 2nd May 2010.
The Home Expois the place to be for all your home building and remodelling needs. This consumer home show has brought home owners and experts in the home improvement industry together annually for the past 4 years. Experts will educate you in the latest and best home building, kitchen and bathroom remodelling, decking, sunrooms, flooring, heating and air, garage storage, and landscaping techniques to provide for all your home improvements needs.
You will see all our favourite exhibitors as well as many new additions with great services and exciting products to offer.
No other medium can offer you face-to-face contact with such large numbers of potential customers. In a short space of time you can create high impact visibility with the opportunity to demonstrate your products and services directly to numerous consumer demographics. This, in turn, creates the potential and ability to convert demonstrations to sales, on the spot. Pre and post-show promotion should also be part of the baby show package however, meaning that you start to benefit from exposure to your potential clients as soon as you sign up.
90% of visitors to exhibitions attend to purchase, research a purchase, or find a solution to a problem.
For new-to-market or internet-based companies, exhibitions offer a fantastic, unique and vital opportunity to meet with your potential clients and gauge public reaction to your product or services.
Marketing Exposure
The success of the Home Expowill be the result of advertising and promotional campaigns being conducted for the event. The expo will be supported by extensive multi media campaigns to ensure massive public awareness.
Press, Radio, Monthly publications will be used to maximise consumer attendance and gain exposure for the products, equipment and services being displayed.
Size & Reach & Visitor Scope
The expo will consist of up to 180 exhibitors and will cover over 3,500 m� of exhibition space. The expo is expected to attract in the region of
18 000 to 20 000 visitors over the four day period.
Consumer events attract a diverse spectrum of visitors and buyers from a large metropolitan area, exhibitions like these are a powerful, face-to- face form of direct marketing, to people interested in your product, service or industry.
Marketing Campaign
R 400 000.00 radio campaign on 94.7
East Rand community radio station alliance
R 150 000.00 newspaper spend
1000 Complimentary tickets issued
Billboards on major highways on the East Rand
80 000 Flyers
Rioting campaign � All major intersections
70 000 HTML Database send out
SMS Database send
Local PR Campaign
2 x DPS in Garden & Home Magazine
1 x FP Post Garden & Home Magazine
Diary Listings in all Caxton Magazines

Appeal to Visitors
The Home Expowill provide exhibitors with an extremely powerful and viable direct method of marketing to a captive audience. Participation in the expo will ensure that your products and services are seen by the largest number of interested buyers in the shortest possible time. It's direct and it's face to face. This major expo should be viewed as an excellent promotional opportunity that will generate results in both the short and longer terms. It will significantly heighten public awareness of your organisation's involvement in the industry
The event's marketing campaign and promotional mix will include press and radio advertising, direct mailing and outdoor advertising supported by a professional PR campaign. Sponsors will be given a sponsorship category status based on their sponsorship contribution.